Evernow

Picturing a Better Menopause

About 85% of women will experience menopausal symptoms in their lifetime, yet most women will never receive the support they need. Evernow is a startup launched in 2022 to help address this gap in care through telehealth services, education, and support. IDW worked with the team to align on a creative direction and produce a library of distinct brand imagery to be used across touchpoints.

Health

Tech

Creative

Post

Women need to feel agency over their unique experiences, and the power to feel like themselves again.

Our goal was to capture real people and real moments. No sugar-coating or gauzy post-production effects here. Instead, we acknowledged the beauty in our shared humanity.